|
|
|
|
http://howtosplitanatom.com/interview/lessons-from-entrepreneurs-svetlana-gladkova/
By Steve Spalding March 18th, 2008 Under: interviewSvetlana Gladkova is a part of the team behind the blogging platform Profy.
What’s especially interesting about this company is that it’s based out
of Siberia. Svetlana was kind enough to share some insights about
development, networking and reaching international markets.
Here is what she had to say.
First of all, I need to point out that we only launched Profy
blogging platform in private alpha back in January so this is a very
early stage project – thus the early-stage lessons I can share with
your audience. So my tips are focused on the development and launch
stages of the web project.
Development is your focus until your product is perfect
As a marketing person I used to think that success of any project
depends mainly on marketing, publicity, and public relations. Now I
know that no PR can actually make any project a success. Now I know
that when you prepare to launch a web product, almost everything
depends on the development process and this is what any web
entrepreneur should focus on. You can believe your over-optimistic team
and expect the development to be completed in 6 months (and have the
development budget for this period as well) and you can easily end up
with over a year in development.
Such situations can easily crash even the best of ideas so it is
extremely important to have a good architect to plan the development
process and set deadlines. And even if you are 100% sure in how your
team will perform and know that your product will not have any single
bug, it is still wise to add a couple of months to your plan to be
absolutely sure you have at least some time allowance to have the
product ready.
You are the leader, your enthusiasm is crucialREAD FULL interview
|
|
|
|
|
Page: 1
|
|
|
|
|
Zigmas, thank you for noticing this interview of mine, I hope you found some points to be interesting though this is mostly intended at web 2.0 entrepreneurs and business owners but still I believe you must have been interested in reading some background information about Profy.
By the way, can I ask you to only publish some introduction for the interview in your own post and link to the rest on How To Split an Atom - I'm sure Steve would not have been happy about seeing his complete posts on other blogs, even when they link back to his post. What's the point in going to the original post if the entire post is already visible on your blog? If it was done to my work, I would have been a little offended about it :) |
|
|
|
|
|
|
|
Thank you, Svetlana, for recommendation.
It is very important to respect opinion of others.
Therefore I typically each time think
- to save full text or not.
There are reasons for full text saving as well:
- at first I tried to save information using social bookmarking tools but after some time I coul not find it I have lost a lot of very important information after a year or two as websites have been closed, changed their URL or deleted the information especailly new companies).
- therefore I have developed my Personal Knowledge System wher I could save FULL web page and later I have started to use Web research tools where I can save either only a few snippets or full content.
- some info I save on my PC hard disk as well.
- and the last - I print paper copy ( I have a lot of paper copies the most important for me information).
But in any case we must think about copyright and respect personal opinion ( I deleted almost all interview).
|
|
|
|
|
|
|
|
Zigmas, thank you for your understanding and for only keeping a portion of the interview here.
In turn, I understand perfectly well your reasons for copying full content. But the problem is blogs are rarely perceived as personal knowledge tools - after all, blog is not private, it is intended to broadcast content. And those bloggers that work full-time creating content (that you and other people like to read and reread at a later day) normally are not happy about people copying their full content for their own blogs - but they are more than happy when their posts receive links from other blogs.
So if you write a blog only for yourself (without any intention that it will be read by anyone else) and keep all the posts private, I guess there is nothing wrong about it and no blogger will object (since no one will be able to see it). But with a publicly read blog it just may cause objections from copyright owners.
And I think that a powerful RSS aggregator is a suitable tool to save all the posts you want to return to later - you can use stars, various tags to sort the content and review it later. What do you think about it? |
|
|
|
|
|
|
|
RSS agregators is a fine idea.
I use about half fo year Bloglines agregator.
I use Feedreader as well.
Now I shall plan to study carefully and Profy feeds.
I am intersted in a few features:
- info must be presented both in aggregated and detail view.
- I can easily sort it (or search)
- The most important search feature - search using a few tags in one search query. Typically I cannot do in different tools.
|
|
|
|
|
|
|
|
Normally, when I myself research web materials for an article, I use an RSS aggregator to collect all the sources I need, to tag them and keep them sorted. In the past it was Google Reader, now I have shifted to Profy feed reader which has some features that in my opinion facilitate reading and research of content - for example, it allows you to search easier in the feeds you read and discover new feeds using the search functionality. I am not actually a big fan of Bloglines myself - probably because I am a supporter of cleaner interfaces.
I am not sure if any of the aggregators I know of allow to search using multiple tags. This does sound like it could be an interesting idea to help user find the content he needs, but I have not seen it implemented yet. Do you know any examples? If so, do please let me know and I will see how we can implement this functionality into Profy. |
|
|
|
|
|
|
|
I use a number of differnt tools to perform Web research:
1. A pair of two tools: Google Alert - Google mail.
2. RSS feeds
3. Registerd email - different companies or organization
4. Dicussion groups
5. A number of different search engines: www.kartoo.com, www.vivisimo.com, www.quintura, natural search engines www.powerset.com, www.lexxe.com, hakia.com. Then ask systems, e.g. www.ask500people.com and atoher ask systems.
6. To create a right search query I use a few keuword suggstion and analysis tools.
7. When I browse Web inforamtion I use text and content analysis tools.
8. For search I use and social bookamrking tools del.icio.us, technorati and other
9. I browse each day blogs, e.g. gigaom.com, webware.com and other. Some of them I have included to RSS feadreader Bloglines and other Feedreader.
10. My collegues know about my interests and they send me info as well.
11. And other - in summer I shall prepare presentation in English.
QUESTION.
You write
I am not actually a big fan of Bloglines myself - probably because I am a supporter of cleaner interfaces.
What do you have in mind about cleaner interface?
This tool is recommended in a lot of surveys.
SEARCH using multiple tags.
I did not saw anything. It is a negative feature to use ONLY ONE tag as when your blog will be a large one then it will be difficult to retrieve the right info in short time.
If I find I shall write at once in my blog.
Zigmas
|
|
|
|
|
|
|
|
Zigmas,
This really sounds like a very reasonable list of tools used for web research. It's just that some people use them on the daily basis while the others simply make a choice once (like choosing Hakia over Google once and for all) and stick to it instead of experimenting constantly with other tools - after all, when you are 100% satisfied, you don't feel the necessity to find something better.
As for the Bloglines, this is a great tool, no doubts about that - but I feel it is a little outdated already. Technology is moving very fast and new standards for usability and user interface emerge equally fast. As for the cleaner interface, I am talking Google first of all and then Profy feed reader (I think the two have equally clear interfaces and I have migrated to Profy from Google Reader myself - though I can not be objective here, obviously).
And thanks for pointing the multiple-tags search feature again, I will discuss it with the guys here to make a decision how this could be implemented to meet your requirements.
Svetlana |
|
|
Page: 1
|
|
|
